Customized Girl, an eCommerce custom apparel website creates trending products focused on celebrating life events. Customized Girl targets community and family centered women of all ages. Job responsibilities focused on designing hero and gallery images, marketing content for multiple platforms, email creatives, graphic designs for apparel and print material, branding style maintenance, trend research, and organizing photoshoots of marketing content.
Customized Girl’s focus on seasonal and trending markets requires an ability to design both innovative and nostalgic approaches to cyclical marketing opportunities. Call to action graphics inform shoppers of the custom and personalized options, increasing user engagement.
Designed targeted marketing campaigns reflecting the seasonal calendar with simple and catchy hooks, representative of the brand.
Produced range of images articulating a consistent branding style for multiple social media platforms reflective of the seasonally fluctuating website content. Marketing pivoted on convincing users value lies in commemorating life’s special moments with personalized or custom apparel.
As a customized apparel site design development caters to a broad customer base requiring creation of a myriad of design assets appealing to buyers such as soccer moms, day drinkers, pet owners, cheer teams and beyond.